Fragrance Quote #46 by Jacques Cavallier

Posted by the My Deal Searcher Team

"Creating a fragrance is like composing music. Each raw material is like a note, and they come together to create a harmonious melody." - Jacques Cavallier

Jacques Cavallier-Belletrud (born 24 January 1962) is a French perfumer, formerly with the Swiss fragrance and flavor company Firmenich, who currently works for Louis Vuitton of the LVMH Luxury Group.

He has created or collaborated in the creation of over 80 fragrances and perfumes for fashion house brands such as Parfums Christian Dior, Parfums Givenchy, Issey Miyake, Yves Saint Laurent, Fenty Beauty and Lancôme.

He first joined the perfumery company Charabot, and after three years went to the fine fragrance lab at Quest International in Naarden, Netherlands. In 1988 he joined the firm of PFW Aroma Chemicals B.V., and then moved to the fragrance and flavor conglomerate Firmenich in 1990. At Firmenich, he collaborated with Alberto Morillas to create Calvin Klein's Truth, Carolina Herrera's Chic, Ermenegildo Zegna's Essenza di Zegna, Givenchy's Hot Couture, Oscar de la Renta's Intrusion, Van Cleef & Arpels' Murmure, Van Cleef & Arpels' Zanzibar for Men, and Yves Saint Laurent's M7; he collaborated with Olivier Cresp to create Cacharel's Amor Pour Homme Tentation, Christian Dior's Midnight Poison, Diesel's Fuel for Life Unlimited, Lancôme's Magnifique, Nina Ricci's Nina, Paco Rabanne's Pour Elle, Yves Rocher's So Elixir, and YSL's Elle. He also collaborated with Chantal Roos to create the iconic Issey Miyake L'Eau d'Issey in 1991, Jean Paul Gaultier's Women in 1993, Issey Miyake's L'Eau d'Issey for Men, Issey Miyake's Le Feu, and Yves Saint Laurent's Nu. While Tom Ford was Creative Director at YSL, Cavallier created for him Cinema, M7, Nu and Rive Gauche Pour Homme, and under Tom Ford's own label Tuscan Leather and Noir de Noir, both with the collaboration of Harry Fremont, who also worked with Cavallier on Calvin Klein's Man.

Despite Cavallier’s extensive knowledge of natural components of fragrances, his biggest successes came from the inclusion in several of his most successful perfumes of a synthetic molecule, methylbenzodioxepinone (8-methyl-1,5-benzodioxepin-3-one), known in the industry as Calone 1951 and colloquially as "watermelon ketone". Calone imparts a light, airy, sea-breeze scent with an aqueous watermelon/melon feel that was used by Cavallier in Aqua di Gio and L'Eau d'Issey in the 1990s and Bulgari's Aqva Pour Homme Marine in 2008. Calone 1951 provides the main "marine" scent in perfumes, and Cavallier was among the first perfumers to incorporate this scent into the “water” or “marine” category of fragrances.

Cavallier considers his most successful perfumes to be the Giorgio Armani Acqua di Gio (for men) and the Issey Miyake L’Eau d’Issey (for women). He has said that his favorite fragrances created by someone other than himself are Eau Sauvage by Christian Dior, created in 1966 by Edmond Roudnitska, and Opium by Yves Saint Laurent, created in 1977 by perfumers Jean-Louis Sieuzac, Jean Amic and Raymond Chaillan. Cavallier credits the synthetic jasmine-like molecule hedione (Methyl dihydrojasmonate) for contributing to the long-lasting freshness characteristic of Eau Savage, and has said that Opium reminds him of the great advances in perfumery that occurred in the late 1970s.

Cavallier has been described as a perfumer combining artistry with technical expertise, with a “mastery of several olfactory archetypes … [and] has a huge aesthetic range”, according to the New York Times perfume critic Chandler Burr.

In 2012, Cavallier left Firmenich to join the LVMH Luxury Group (Louis Vuitton Moët Hennessy SE) to formulate the first fragrance for Louis Vuitton, which was expected to be released in 2016. The LVMH Group owns several fragrance brands including Parfums Christian Dior, Guerlain, Parfums Givenchy, Kenzo Parfums and Fendi Perfumes. Jacques Cavallier collaborated with veteran perfumer François Demachy, who was already at LVMH, but Demachy was more involved with the technical and creative direction rather than as an in-house perfumer. LVMH has committed to building a new fragrance laboratory in Grasse, a reconstructed building on the site of a 17th-century bourgeoisie house, initially to be used for development of the Louis Vuitton and Parfums Christian Dior brands.

With Cavallier joining Louis Vuitton as its Master in-house perfumer, LVMH was said to be following a trend of having dedicated in-house perfumers working on luxury fragrance brands, which includes Jacques Polge at Chanel, Jean-Claude Ellena at Hermès, Mathilde Laurent at Cartier, Thomas Fontaine at Jean Patou, and Thierry Wasser at Guerlain.

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