Fragrance Quote #50 by Alberto Morillas
Posted by the My Deal Searcher Team
"A perfume should be constructed as elegantly as a piece of music." - Alberto Morillas
Alberto Morillas (born 1950) is a Spanish perfumer. He is a master perfumer at Swiss fragrance and flavor firm dsm-firmenich, where his notable creations have included Calvin Klein CK One, Giorgio Armani Acqua di Giò and Marc Jacobs Daisy. He has an independent line called Mizensir.
Mainly self-taught, Morillas began working in perfumery at 20, inspired by a Vogue article about French perfumer Jean-Paul Guerlain. He joined Swiss fragrance and flavor firm Firmenich in 1970 and has gone on to create nearly 7000 perfumes. He established himself with the 1975 creation Must de Cartier, the jewelry company's first fragrance.
Among Morillas's notable creations is CK One, developed with Harry Fremont in 1994 for Calvin Klein fashion brand. In the mid-1990s, CK One had annual sales of about $90 million (USD) and in 2007 still sold about $30 million annually in the United States. In Perfumes: The Guide, Luca Turin gave CK One four of five stars, describing it as a "radiant citrus" that combines "soapy, fresh top notes" with heart and base notes simultaneously, creating a linear effect in which the scent sustains one "chord" rather than shapeshifting over the course of the day: "Time forever stands still at 8 a.m.: the frozen morning of a day full of promise." It is often cited as the first "unisex" fragrance (though historians note that dividing fragrances by gender was itself a relative novelty, a development of 20th-century marketing techniques.)
Mainly self-taught, Morillas began working in perfumery at 20, inspired by a Vogue article about French perfumer Jean-Paul Guerlain. He joined Swiss fragrance and flavor firm Firmenich in 1970 and has gone on to create nearly 7000 perfumes. He established himself with the 1975 creation Must de Cartier, the jewelry company's first fragrance.
Among Morillas's notable creations is CK One, developed with Harry Fremont in 1994 for Calvin Klein fashion brand. In the mid-1990s, CK One had annual sales of about $90 million (USD) and in 2007 still sold about $30 million annually in the United States. In Perfumes: The Guide, Luca Turin gave CK One four of five stars, describing it as a "radiant citrus" that combines "soapy, fresh top notes" with heart and base notes simultaneously, creating a linear effect in which the scent sustains one "chord" rather than shapeshifting over the course of the day: "Time forever stands still at 8 a.m.: the frozen morning of a day full of promise." It is often cited as the first "unisex" fragrance (though historians note that dividing fragrances by gender was itself a relative novelty, a development of 20th-century marketing techniques.)
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